The Rolex GMT-Master II with its iconic "Pepsi" bezel – a two-tone blue and red ceramic insert – has long held a coveted place in the hearts of watch enthusiasts. Its history is rich, its functionality unparalleled, and its desirability consistently high, leading to both fervent collecting and significant market fluctuations. The reintroduction of the stainless steel Pepsi GMT-Master II (ref. 126710BLRO) at Baselworld 2018 marked a significant moment for Rolex and its collectors, reigniting a passion that had been simmering since the discontinuation of previous iterations. This article delves into the history, features, and market dynamics surrounding this highly sought-after timepiece, exploring key aspects such as its discontinuation periods, price fluctuations, variations, and the enduring appeal that continues to fuel its legend.
Rolex GMT Pepsi Discontinued: Understanding the history of the Rolex Pepsi GMT is crucial to appreciating its current status. While the iconic two-tone bezel design has been a recurring theme throughout the GMT-Master II's lifespan, periods of discontinuation have created scarcity and amplified desirability. Several iterations of the Pepsi bezel have come and gone, each with its own unique characteristics and collector appeal. These periods of unavailability have contributed significantly to the current high demand and prices seen in the secondary market. The specific years of discontinuation vary depending on the reference number and material used (e.g., aluminum vs. ceramic bezel). Collectors meticulously track these periods, often focusing on the transition points from aluminum to Cerachrom bezels, which significantly impacted both the aesthetic and the durability of the watch. The discontinuation of certain models created a sense of urgency among collectors, further driving up prices for pre-owned examples.
Rolex GMT Pepsi 2020: The year 2020, like many others, saw significant fluctuations in the luxury watch market. While the COVID-19 pandemic initially caused some uncertainty, the demand for highly sought-after pieces like the Rolex Pepsi GMT remained remarkably strong. The limited availability, combined with increased demand, likely contributed to price increases throughout the year. Many factors influence the market, including global economic conditions, supply chain disruptions, and simply the ongoing popularity of the watch itself. Analyzing the 2020 market reveals a continuation of the upward price trend established in previous years, solidifying the Rolex Pepsi GMT's position as a highly valuable asset.
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